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OUR STORY
SAVVY TOUCH DIDN'T START IN A LAB. IT STARTED IN A PADDOCK.
Savvy means having the knowing, and the knowledge.
The Touch is the touch of our products on your skin.
Back in the day, Steve was working as a horse chiropractor and couldn’t find a natural, non-toxic product that actually did the job. With a background in aromatherapy and a good dose of DIY attitude, he rolled up his sleeves and blended his first batch of natural goodness using the best nature had to offer. That’s when the the Cooling Gel was born.
His one rule? Test on humans before horses.
He handed early blends to friends and family, and word spread fast. People with eczema, sore muscles, and aching joints were getting real results. Following the buzz, Steve and his family took a gamble and launched four products. That was over seventeen years ago. Since then, Savvy Touch has grown into a go-to natural care range, used by everyday families, farmers, athletes, and pro sports teams around the world.
As a tight-knit, family-run crew, we believe in being real, staying humble, and getting 1% better every day. Every formula is still tested on humans first, starting with Steve. No shortcuts. No fluff. Just clean, natural products that actually work.







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